Running a business is no cake walk but with the right strategies in place you are bound to get a taste of success. And what is that right strategy all about?
Striking the right chord with your business family- customers and employees alike, this is where videos prove to be a winner. The business world was already undergoing a revolution with much of the content marketing shifting to online streaming and now as the work-from-home, shop-from-home culture gains momentum it’s high time that the idea of incorporating videos in all aspects of dealings no more remains an alien concept to any business.
Videos are indispensable to your business and there are reasons to believe why
- Videos up your marketing game
- Websites are incomplete without a good video
- Videos stimulate Email click through rate
- Improves SEO rank
- Makes customers as well as marketers happy
- It is easy to access, easy to share
- Helps you to connect with customers all
1)Your business needs marketing and marketing needs Videos!
The marketing world is dynamic but in this ever changing marketing climate what is to here to stay is Video marketing.
85% of businesses
are already using video as a marketing tool and from the ones who don’t currently use video,
59% expect to start in 2020.
(Wyzowl’s State of Video Marketing Survey)
With businesses taking recourse to video marketing as an important strategy in such high numbers, no new or veteran businesses can let go of the opportunity of staying ahead in the competition by not embracing videos as a key marketing strategy. This is because videos can be employed in marketing in a host of ways-
2) Even your website is in dire need of a video!
Host a website? Put up some videos!
What separates an excellent website from a mediocre one is Videos.
MORE THAN 90 PERCENT
OF CONSUMERS ACCESS VIDEO CONTENT ON THE WEB.(AYTM Market Research)
People scroll through tens of websites every day. A webpage therefore has to be interactive and engaging in order to retain with them for a while. Adding videos gives your website a respite from overabundance of textual information. As they can be employed in awe inspiring ways to make your visitors have an enthralling browsing experience. It makes an otherwise regular, forgettable visit to a website captivating by adding life to a static webpage!
3) Stimulates email click through
Upset about all the emails you’ve been diligently sending to your customers going unread? It’s high time that you know the trick.
Including the word video in an email subject line can
boost open rates by 19%,
and click-through rates by 65%
Including video in emails can
boost click rates by 300%!
(Martech Advisor)
4) Improves SEO rank
Has Google friend zoned you?
Google will prioritize and show only what people want to see. And all the trends collectively hail the supremacy of videos over everything else.
By 2022,
online videos will make up more than
82% of all customer internet traffic.
(Cisco)
78% of people watch online videos every week
(HubSpot)
5) A win win situation for both
Videos are liked by customers as they are entertaining and informative at the same time.
Videos are liked by Marketers as they give
huge return on investment,
boosting sales in a cost effective manner.
6) Easy to access, easy to share
Videos are easy to access,
fun to watch and convenient to share.
Moreover, availability of a plethora of platforms to adapt and circulate videos makes this strategy all the more lucrative. Some of these platforms like tiktok possess huge potential and still stand underutilized as advertising platforms, hence leaving more scope for businesses to explore.
7) Helps to reach and connect with all kinds of customers
Videos are a good way of connecting and catering to all sorts of
clientele in all age groups.
How do you attract a kid to your product? Not through literary posts but through animated videos.
What next?
Now that you know how important videos are for all aspects of your business, the immediate question that pops up is how to make just the perfect Videos? Don’t worry, we are the answer for all your queries!
Ulta Cube is the one stop destination where we make the best of videos for you that matches your profile and stature.